KINDERATELIER PUNT 5

Brand and visual Identity

 

Insight

Punt 5 is a vibrant children’s creative workshop that’s designed to stimulate interest in all things visual. So Punt 5’s communications/literature should ‘capture this’, engaging and provoking children (and their parents) to find out about all things Punt 5.

 

Idea

Reflect the creative freedom and fun of Punt 5, using ‘moments in time’ captured within the workshop itself. Create an ‘organic’, involving identity as well as a look & feel that captures materials, textures and the splashes and spludges of primary coloured paint. Apply across letterhead, posters, books and all communications materials.

 

Impact

An immediate hit that’s proven to be extremely popular with children and adults alike. The project’s greatest reward was to see how immersed the children became in the lessons and how proud the parents were with the results. Additional projects and lessons have been added to accommodate the demand. Groups have also been created for a wider age range including toddlers.