A VIEW OPTICIANS

Insight

A View is a leading London optician offering an exceptional range of designer frames. They also have a bespoke fitting service, hand making glasses to suit all shapes and sizes of face. But they’re primarily concerned with eye health, providing optical screening, advanced tests and checks.

Idea

Create a highly visual site – obviously. One that feels ‘effortless’ and strikes a balance between highlighting A View’s advanced care program and creating a gallery for their fashionable frames. With carefully considered use of photography, the site clearly conveys A View’s advanced ophthalmological care and the brand’s aesthetic awareness.

Impact

Clients have commented on the clarity of information and there are very few ‘windows’ (openings) in the appointments diary. Site visits have increased significantly, both on-line and with increased footfall and at A View’s locations.

 

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