Ecotox is a collective of scientists responsible for pioneering research into the impact of different chemicals on our fragile ecosystems. It aims to define how toxic they are for flora and fauna, both short and long term. Established in Holland, this new field offers detailed insights into the environmental risks.
As aspects of Ecotox research involves water born exposure systems, an identity was created making the Ecotox ‘O’ a ‘droplet’. Distinctive and immediately recognisable, the identity has been utilised across physical touch points at the HQ as well as corporate literature and all on-line platforms. Jane has also contributed to a new image bank that’s in-line with the revised brand tone of voice.
The identity has made the science a more accessible, visible and tangible encouraging more people to engage with Ecotox and actively discover more about this innovative research.